Adorn is a bi-monthly magazine dedicated to luxury jewellery

Style Guide by Sheetal Vaidya

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Sheetal Vaidya

Sheetal Vaidya

It’s that time of the year when brides are in a tizzy, running from pillar to post to ensure that their special day is nothing less than perfect. Several hours are spent inspecting and picking jewellery so that she should stand out on her wedding day. To make this mammoth task a little simpler, ALIYA LADHABHOY spoke to SHEETAL VAIDYA, brand ambassador and sales director of The House of Rose to give a few tips to select outstanding jewellery for one’s trousseau. Being the style icon that she is, Sheetal also shared the latest bridal jewellery trends so that brides-to-be can be on top of their game this wedding season. Sheetal, along with her husband Biren Vaidya, managing director of The Rose Group, have built the brand into an epitome of luxury and cater to the affluent in India and overseas.

What are the bridal jewellery trends for this year?
While white diamonds, rubies, pearls and emeralds, set in white and yellow gold are the eternal favourites, colour stone jewellery is trending these days. Brides are opting for jewellery that is bursting with various shades of colour.
Colours Of Life, is one of our most sought-after collections owing to the sheer brilliance of various hues incorporated in it. Brides looking to infuse their trousseau with a splash of colour tend to pick something from this range as it includes exquisite tanzanites, emeralds, rubies, pearls and fancy colour diamonds.

Has there been a change in the bridal jewellery trends in the last two years?
From uncut diamonds to more contemporary jewellery, India has taken a step forward in designing. There has been a tremendous evolution in this segment. While yellow gold is the traditional choice, the modern bride likes a mix of gemstones in her wedding jewellery. Rubies and emeralds are still the preferred choice for marriage ceremonies; but women are opting for bolder options in jewellery for the peripheral functions.
Purple, pink, blue and green gemstones are a hit internationally and are now gradually making their way to India. Diamond jewellery, too, is another raging trend that has caught on well here.

Is kundan jewellery a popular choice with brides?
Jadau and kundan have always been in demand as it can accentuate any wedding attire. Jadau jewellery reflects the tradition and authenticity of Indian culture. Presently, a lot of jewellery designers in order to fulfil their customers’ desires are introducing pure gold kundan jewellery. Antique polished, kundan and meenakari necklaces, pendants, armlets, bangles, haath phools, waistbands and anklets are very much in demand. Kundan-set jewellery pieces with large coloured precious and semi-precious stones are popular among not only the brides, but the grooms too.

If you had to pick out jewellery for a bride, what would you pick for the sangeet, reception and wedding?
I would suggest wearing traditional jewellery for the mehendi, sangeet and wedding as the occasions are deeply rooted in Indian traditions. For the cocktail and reception, one can pair gowns and dresses with contemporary jewellery. For the engagement, one can pick traditional or contemporary jewellery depending on the outfit a bride is wearing.

List five essential jewellery pieces for a bride.
I believe a maang tikka, necklace, earrings, bangles and a haath phool are a must for any bride-to-be.

What are the common mistakes brides make while picking jewellery?
Finding the right bridal jewellery can turn out to be an arduous task. One of the common mistakes that brides make while picking jewellery is choosing the accessories before buying the wedding outfit. It’s also important to keep in mind the fabric of your outfit and the work on it, to see what jewellery pieces match best. Try on your jewellery along with your wedding outfit before your wedding day or else one may misjudge the length of the necklace or earrings.

Give us some essential points brides should consider before picking out their bridal jewellery.
Design and craftsmanship play an important part in choosing one’s trousseau. It is also essential to bear in mind the price, durability and reputation of the jeweller. Always insist on hallmarked jewellery so that you have a guarantee about the purity of gold. Branded jewellers usually stamp the jewellery themselves, displaying both their own identifying mark and caratage or eligibility of each piece.

Any tips for the bride, so that she doesn’t look overdressed/underdressed with jewellery on the special day?
Focus on what you love and ensure that the jewellery complements your outfit, rather than overpowering it. Your wedding is supposed to be the happiest day of your life, so don’t let the time leading up to it become the most stressful one.


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