Appreciating good jewellery design is a creed that ADORN lives by. The same could be said of the Artisan Jewellery Design Awards 2014 that rewarded the industry’s greatest talent and bright young stars. Organised by the Gem & Jewellery Export Promotion Council (GJEPC) in partnership with Vogue India, the awards celebrated skill, innovation and individuality, elevating jewellery designers to their rightful status as artists.
The theme of the inaugural edition was ‘Celebrating 100 years of Indian Cinema’, based on the four iconic eras, namely, Monochromatic
Magic (The Silent Era to the Talkies – 1913-1930), Golden Glory (The Golden Era of Indian Cinema – 1940s-1960s), Colourama (The Masala Movies Era – 1970s-1990s) and Avant-Garde (The Era of Global Reach – 2000 Onwards).
Out of a total of 800 entries, the final 12 winners were chosen by a judging panel comprising fashion designer Sabyasachi Mukherjee, jewellery designer Farah Khan Ali, socialite Pinky Reddy, art historian Usha R. Balakrishnan and Vogue India editor Priya Tanna.
The Artisan Awards also commemorated the accomplishments of world-renowned jewellery designer Viren Bhagat from Mumbai, who received the ‘Most Accomplished Artisan of Our Time’ award. Avant-garde designer Suhani Pittie from Hyderabad was presented the ‘Emerging Jewellery Designer of the Year’ award, while the trophy for the ‘Most Accomplished Retailer in Design Excellence’ was given to Bangalore-based heritage jeweller Ganjam.
Bhagat, whose jewellery has been exhibited in revered institutions like the Kremlin Museum in Moscow and the Metropolitan Museum of Art in New York, said: “For me, the Golden Era is probably the most inspiring; the way the women dressed, the way they carried themselves, that was very elegant. To strive to be as original as you can, we should look within. I think India is one of the greatest sources of inspiration for all of us.”
The glittering ceremony was attended by celebrities such as Akshara Hassan, Masaba Gupta, Shaina NC, Candice Pinto, Shaheen Abbas, Parizaad Kolah, Ashiesh Shah, Payal Singhal, Vishesh Verma, Pallavi Das, and eminent personalities from the jewellery fraternity on February 20 at Hotel Grand Hyatt, Mumbai. GJEPC brand ambassador Sonam Kapoor handed over the awards to the winners, and the evening was hosted by actress Malaika Arora Khan.